Klaviyo + Shopify Native Integration
Shopify's native Klaviyo integration configured correctly - API credentials, data sync settings, and historical data backfill completed so Klaviyo starts with real customer and order history.
KLAVIYO SHOPIFY INTEGRATIONKlaviyo and Shopify - Set Up to Actually
Klaviyo and Shopify - Set Up to Actually
Drive Revenue, Not Just Send Emails.
Event tracking, customer segments, abandoned cart flows, post-purchase sequences, and SMS setup - configured properly so Klaviyo has the data it needs to work the way it's supposed to.
Everything That Goes Into a
Properly Configured Klaviyo Setup.
Custom Event Tracking
Beyond Shopify's native events - custom events for product views, wishlist adds, quiz completions, or any in-store behaviour configured as Klaviyo events via JavaScript or Shopify Web Pixels.
Customer Segment Setup
Segments built to match your business logic - purchase frequency, product category affinity, VIP tiers, at-risk customers, and email engagement tiers configured from day one.
Core Flow Configuration
Abandoned cart, welcome series, post-purchase, browse abandonment, and win-back flows - structured with correct timing, branch logic, and suppression rules.
SMS Setup & Compliance
Klaviyo SMS configured for your target markets - opt-in collection, compliance setup (TCPA for US, GDPR for EU), and SMS flows built alongside email sequences.
Reporting & Attribution Setup
Klaviyo attribution window configured. Email vs. assisted revenue tracking set up. Custom dashboards built for metrics your team actually reviews.
Running Klaviyo but not getting the results you expected?
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WHO THIS IS FOR
The Right Fit for This Service.
You've installed Klaviyo and connected it to Shopify but the integration was never set up properly - events are missing, segments don't match your customer data, and flows are running on incomplete information.
You're sending emails from Klaviyo but they're not performing - open rates are low, flows aren't converting, and you're not confident the data Klaviyo is working from is accurate.
You're a growing Shopify brand ready to take email seriously - and you want Klaviyo configured by someone who's done it for stores at your stage, not someone following a generic setup guide.
You want to add SMS to your email program and need the compliance setup, opt-in collection, and SMS flows built correctly for your target markets.
HOW WE WORK
Data Correct First.
Flows Built Second.
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01
Klaviyo Audit & Data Assessment
For existing accounts, we audit what's already set up - integration health, event tracking gaps, segment logic, and flow structure. For new accounts, we document your customer data model and the events we need to track before setup begins.
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02
Integration & Event Setup
Shopify integration configured or reconfigured. Custom events implemented. Historical data backfill completed. We verify Klaviyo is receiving the right data before building anything on top of it.
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03
Segments & Flows Built
Customer segments created. Core flows built with correct timing, branch logic, and suppression rules. SMS configured if in scope. Every flow reviewed against your product catalog and customer journey.
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04
Reporting Setup & Handover
Attribution window confirmed. Reporting dashboards set up. Handover call with your team - so they know how to read the data, manage flows, and build on what's been set up.
THE WORK IN PRACTICE
What a Klaviyo Setup Project Looks Like.
Beauty & Skincare
Klaviyo Full Setup - DTC Brand, US
Situation: Brand had Klaviyo installed for 8 months. No custom events. Segments based on generic email engagement only. Abandoned cart flow existed but was triggering for customers who had already purchased. Revenue attribution was set to a 5-day window that overcounted. Full audit and rebuild from scratch.
Outcome: Email attributed revenue up from 8% to 22% of total revenue in 60 days post-rebuild. Abandoned cart recovery rate up 34%. SMS added - contributing 6% of revenue within 90 days.
KlaviyoShopifyEmail SetupSMSFlows
22%
of total revenue attributed to email - up from 8% pre-rebuild
HOW WE BUILD IT
The Stack Behind Every Klaviyo Setup.
Klaviyo
Klaviyo Flows
Klaviyo Segments
Klaviyo SMS
Klaviyo CDP
Klaviyo Reviews
Tracking & Events
Shopify Web Pixels
Custom JavaScript events
Klaviyo JS API
GA4 event mapping
Shopify Integration
Shopify native Klaviyo integration
Admin GraphQL API
Webhook event mapping
Compliance
TCPA compliance (US SMS)
GDPR opt-in flows
CAN-SPAM setup
Questions About Klaviyo Shopify Integration.
1. Does Shopify integrate with Klaviyo natively?
Yes. Shopify has a native Klaviyo integration that syncs customer data, order events, and product catalog information. The native integration covers the basics - but many stores have it installed without the custom event tracking, correct segment logic, or proper flow configuration that makes Klaviyo actually perform. Installing the app is the start, not the setup.
2. What events does Klaviyo track from Shopify by default?
The native integration tracks Placed Order, Ordered Product, Fulfilled Order, Cancelled Order, Refunded Order, Active on Site, Viewed Product, Added to Cart, and Checkout Started. Custom events - quiz completions, loyalty points earned, subscription updates, product reviews - require additional implementation via Shopify Web Pixels or custom JavaScript.
3. How do I know if my Klaviyo integration is set up correctly?
The most common signs of a misconfigured Klaviyo integration are: events missing from customer profiles, flows triggering for the wrong customers (like abandoned cart firing for people who already purchased), segments not matching expected customer counts, and revenue attribution numbers that don't match Shopify's reported revenue. We audit all of these in the first step of any engagement.
4. Can you set up Klaviyo SMS alongside email?
Yes. Klaviyo SMS setup includes opt-in form configuration, compliance setup for your target markets (TCPA in the US, GDPR in the EU), keyword responses, and SMS flow builds that complement rather than duplicate your email sequences. We scope SMS as an add-on to email setup or as a standalone engagement.
5. How long does a full Klaviyo setup or rebuild take?
A full Klaviyo setup - integration, custom events, core segments, and core flows - typically takes 3 to 4 weeks. A rebuild of an existing misconfigured account runs 2 to 3 weeks once the audit is complete. SMS setup adds 1 week if included in scope.
6. Do you write the email copy and design the templates as well?
Our standard Klaviyo scope covers flow structure, logic, and technical setup. Email copy and template design can be scoped separately - either designed from scratch or by adapting your existing brand assets into Klaviyo's template editor. We flag what's in scope per project during the briefing call.
Ready to Make Klaviyo Work
the Way It's Supposed To?
Tell us your current Klaviyo setup - or lack of one.
We'll scope the integration and respond within 24 hours.