Backlink Profile Audit
Your current backlink profile reviewed - toxic or low-quality links identified, competitor link profiles analysed, and gaps in your authority relative to ranking competitors mapped before any outreach starts.
OFF-PAGE SEO & LINK BUILDINGRankings Are Built on Backlinks.
Rankings Are Built on Backlinks.
Here's How We Build Yours.
Domain authority strategies, quality backlink acquisition, and digital PR - focused on earning links that actually move rankings, not building link profiles that trigger Google penalties.
Every Off-Page SEO Tactic
We Use to Build Authority.
Link Gap Analysis
Competitor backlinks you don't have identified - publications, directories, resource pages, and editorial sites linking to your competitors that are realistic targets for your own acquisition.
Content-Led Link Acquisition
Linkable assets created on your store - data-driven articles, industry guides, or original research designed to earn editorial links from relevant publications in your niche.
Digital PR Outreach
Targeted outreach to relevant industry publications, bloggers, and media - pitching your brand, products, or expertise for editorial coverage and mentions that generate genuine, high-quality backlinks.
Supplier & Partner Link Building
Existing business relationships leveraged for link opportunities - supplier pages, partner directories, stockist listings, and brand mentions converted to followed backlinks.
Broken Link Building
Relevant broken links on authoritative sites in your niche identified - outreach conducted to offer your content as a replacement, earning editorial links with high authority transfer.
Not building backlinks and wondering why rankings plateau?
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WHO THIS IS FOR
The Right Fit for This Service.
Your on-page SEO is solid and your technical foundation is clean - but rankings have plateaued and you know the gap between you and the top positions is domain authority rather than content quality.
You're in a competitive niche where the top-ranking stores have significant backlink profiles and you're not going to close that gap with on-page work alone - you need a systematic link building strategy.
You've tried link building before - outreach agencies, guest posting services - and the links you got were low-quality, spammy, or didn't move rankings. You want a sustainable approach that builds real authority.
You have existing relationships with suppliers, distributors, and industry partners that aren't being leveraged for link opportunities - a common untapped source for ecommerce brands.
HOW WE WORK
Audit First. Strategy Second.
Outreach Third. Measure Always.
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01
Backlink Audit & Competitor Analysis
Your current backlink profile reviewed. Top-ranking competitor profiles mapped. Link gap identified - the delta between your domain authority and theirs, and which specific link sources are driving that gap.
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02
Strategy & Target List
Outreach strategy defined based on your niche, your existing assets, and the link gap analysis. Target list built - specific publications, resource pages, and link sources prioritised by authority and relevance.
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03
Outreach & Acquisition
Outreach conducted against the target list. Progress tracked per target. Every link acquired is checked for follow status, domain rating, and relevance before being reported.
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04
Monthly Reporting
Monthly report covering links acquired, domain rating movement, and ranking changes for target keywords. Links are attributed to ranking improvements where the correlation is trackable.
THE WORK IN PRACTICE
What an Off-Page SEO Engagement Looks Like.
Outdoor & Adventure
Link Building Programme - DTC Brand, US
Brand with solid on-page SEO and a domain rating of 18. Top competitors ranking for category keywords had DRs of 35 to 48. Six-month link building programme - content-led acquisition, supplier directory submissions, and targeted digital PR in outdoor lifestyle publications. Domain rating moved from 18 to 31 over 6 months. 43 followed links acquired from DR 30+ domains. 4 category keywords moved from position 12-18 to positions 4-8.
Link BuildingDomain AuthorityDigital PROff-Page SEO
DR 31
domain rating - up from 18 in 6 months.
4 keywords moved to page 1.
HOW WE BUILD LINKS
The Tools Behind Every Link Building Engagement.
Research & Audit
Ahrefs
SEMrush
Majestic
Moz Link Explorer
Competitor Analysis
Ahrefs Link Gap
SEMrush Backlink Gap
Content Gap analysis
Outreach
Hunter.io
Pitchbox
Manual outreach
BuzzStream
Tracking
Ahrefs rank tracking
Domain Rating monitoring
Link acquisition log
Questions About Shopify Link Building & Off-Page SEO.
1. How important are backlinks for Shopify store rankings?
Backlinks remain one of Google's most significant ranking factors. For competitive ecommerce keywords - category pages, product type keywords, and branded terms in crowded niches - domain authority built through backlinks is often the determining factor for which stores rank on page 1. On-page SEO and technical SEO establish your foundation; backlinks determine your ceiling in competitive SERPs.
2. What makes a backlink high quality versus low quality?
A high-quality backlink comes from a relevant, authoritative site - a publication your target customer might read, a supplier or partner in your industry, or an editorial resource relevant to your product category. It should be a followed link (not nofollow), from a domain with meaningful traffic and a reasonable domain authority, with anchor text that's natural rather than exact-match keyword stuffed. Low-quality links come from link farms, PBNs, irrelevant directories, and sites created specifically to sell links - which Google actively penalises.
3. How long does it take for backlinks to affect rankings?
Google discovers and processes new links on varying timescales - high-authority sites are crawled more frequently. Once a link is indexed, it typically begins contributing to rankings within 4 to 12 weeks. For competitive keywords where domain authority is a significant gap, meaningful ranking improvements take 3 to 6 months of consistent link acquisition - not a one-time campaign.
4. Can you guarantee specific rankings from link building?
No - and any agency that does is misrepresenting how SEO works. We can guarantee the quality of links we acquire (minimum domain rating thresholds, followed links, relevance criteria) and the volume of outreach conducted. Rankings depend on multiple factors - competitor activity, algorithm updates, and the other elements of your SEO alongside the backlinks.
5. What is a PBN and why do you not use them?
A Private Blog Network (PBN) is a network of websites created specifically to sell or pass backlinks to client sites. They're a black-hat link building technique that violates Google's Webmaster Guidelines. While they can produce short-term ranking gains, they carry a significant risk of a Google manual penalty - which can remove a site from search results entirely. We don't use PBNs, link farms, or any technique that violates Google's guidelines.
6. How many backlinks does my Shopify store need?
The right number isn't a fixed target - it's relative to your competitors. If the top-ranking stores for your target keywords have 200 referring domains and you have 40, you need to close that gap to compete. The Ahrefs Link Gap tool (and similar) lets us identify exactly which domains are linking to your competitors but not to you - giving us a specific target list rather than a generic volume goal.
Ready to Build the Domain Authority
Your Rankings Are Waiting For?
Tell us your target keywords and your current domain rating. We'll scope the strategy and respond within 24 hours.